Sunday, March 16, 2008

AOL Beats Google Mobile.

Looks like AOL may be back in the game when it comes to mobile marketing.
clipped from www.moconews.net

image image What could AOL’s purchase of Bebo mean in the mobile space? Compared to Yahoo (NSDQ: YHOO) and Google (NSDQ: GOOG), AOL (NYSE: TWX) hasn’t grabbed the same number of headlines when it comes to wireless news. But according to research firm Hitwise, the US traffic to AOL’s mobile web site last year was actually higher than Google Mobile, and nearly twice that of MSN Mobile. AOL has also been working hard to rehaul its online assets for mobile. In October last year, it announced it had upgraded its WAP portal with brand new versions of its search and email as well as improved AIM functionality, including a text message-based AIM short code service and a GPS-enabled widget called AIM Buddy Finder. It also announced a mobile portal in the works. Its master plan is to eventually offer a suite of tools in its AOL MyMobile portal, much like Yahoo does with its Go browser which houses its “One” mobile applications.

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